Puck Team

Jay Grossman

As President of PuckAgency, LLC (formerly SFX Hockey/The Marquee Group/Athletes and Artists) for the past twenty years, Jay Grossman has represented some of the most familiar names in the National Hockey League.

Jay’s involvement in the sport of ice hockey is deep seated (his sister, Leah, was born at Madison Square Garden during a Rangers’ playoff game) and he was highly active in the development of youth hockey on Long Island and in New York City during his high school years.

His NHL responsibilities commenced with his work as a video analyst for several teams including the New York Rangers, Edmonton Oilers, and Vancouver Canucks (under Coach Roger Neilson). After working under Rangers’ and 1980 U.S. Olympic Gold Medal winning coach Herb Brooks, Jay was retained to oversee the most prominent management company in the sport. In 2003, SFX Hockey was renamed PuckAgency, LLC.

Jay has represented such outstanding players as Stanley Cup, Conn Smythe, Calder Trophy and Norris Trophy winner, Brian Leetch; Sergei Zubov, a 2 time Stanley Cup winner and Olympic Gold Medalist, of the Dallas Stars; Ilya Kovalchuk of the Atlanta Thrashers, a 2002 Rookie of the Year Candidate and 2004 NHL leading goal scorer; Nikolai Khabibulin of the Chicago Blackhawks, an Olympic Gold and Bronze Medalist and Stanley Cup Champion; Alexei Zhamnov, an Olympic Gold, Silver and Bronze Medalist; along with hundreds of other professional athletes. Jay is often found traveling the globe in support, and in search of, the most prominent players in the game.

He has acted on behalf of hockey players from the United States, Canada, Sweden, Finland, Russia, and the Czech and Slovak Republics.

Jay is an honors graduate of Union College, where he served as a player and graduate assistant hockey coach.
He received his J.D. from the Benjamin Cardozo School
of Law.

Jay has been involved in numerous charitable causes including the Leukemia Society of America, Ronald McDonald House, and Ice Hockey in Harlem.

Along with his wife, Nancy, an attorney, and their two children, Justin and Avery, the Grossman family resides in Chappaqua, New York.

Rick Komarow

Rick Komarow

Rick joined PuckAgency, LLC. (formerly SFX Hockey/The Marquee Group/Athletes and Artists) in the fall of 1990 after graduating with honors from Connecticut College and has been representing professional hockey players since 1991. Over the past 20 years, Rick has developed extensive knowledge of the hockey industry and has applied that knowledge to successfully create a dedicated and hands-on approach to player representation which is specifically tailored to suit each client’s needs.

Promoted to Executive Vice President and Managing Director in 1996, Rick’s responsibilities include managing day to day operations, business development, resource allocation, and strategic initiatives. Rick is also responsible for overseeing player recruitment and development in Sweden and manages the firm’s Swedish clients in North America.

Rick’s areas of expertise include contract negotiations, financial planning, salary arbitration, athlete marketing and assisting clients in post-hockey career management. Rick’s wealth of experience and thorough knowledge of the Collective Bargaining Agreement have proven to be of vital importance in negotiating player contracts as well as in managing player issues on a daily basis.

Rick’s strong ability to represent talent is shared with his wife, Nancy. Nancy worked as an agent representing television news personalities for Athletes and Artists, Inc. Thereafter, she worked for J. Michael Bloom and Associates as their Celebrity Commercial Endorsements Agent. Currently, Nancy is the Director of Advertising Sales for the nationally syndicated television home improvement show, Today’s Homeowner with Danny Lipford.

Rick and Nancy have been involved in several charities including the Alzheimer’s Association, March of Dimes and several autism awareness organizations.

Rick and Nancy currently reside in New York City with their son Reese, 7 and daughter Riley, 5.

Ilya Moliver

Ilya Moliver began his career in the hockey industry as a sports reporter for the Chapaevsky Rabochi newspaper in Russia in the 1980′s. It was at that time that Ilya began covering the many hockey leagues in Russia and developing relationships with many Russian athletes.
Ilya brought his knowledge and experience with him to the United States in the early 1990′s, and in 1992 he joined PuckAgency, LLC (Formerly SFX Hockey/The Marquee Group/Athletes and Artists).

Ilya has worked closely with many of our players and has been essential in assisting players in getting adjusted to life in North America and the NHL. Ilya also scouts the Russian hockey leagues and is a good friend and brother to many Russian hockey stars, including, among others, Ilya Kovalchuk, Sergei Zubov, Danny Markov, and Nikolai Khabibulin.

Ilya is devoted to the players and his attention and care allows them to focus on their careers so that they can succeed on the ice. Ilya has two sons and lives in New Jersey.

Adam Paget

Adam joined PuckAgency in 2006.  In his role as Chief Operating Officer, Paget is responsible for the company’s worldwide operations including the business and integration of the company’s international management, consulting and marketing practices, company-wide efficiency and communication efforts, and day-to-day operations.  Paget also spearheads the strategy and growth efforts of the company and has led the company’s expansion into marketing, investment and consulting services.

Paget is also the General Counsel for the agency and provides legal counsel to the management team and clients regarding player and company contracts, investments, business and real estate transactions, marketing deals, endorsements, licensing, sponsorships and intellectual property rights.

Prior to joining Puck, Paget spent nearly ten years in private practice at Herrick,Feinstein and Zarin & Steinmetz in New York, as well as the public sector serving as an Assistant Corporation Counsel for the City of New York.

Adam began his career in account management at advertising agencies, Young & Rubicam and Lowe & Partners, where he was responsible for the Colgate-Palmolive and Sprite accounts.  Paget led the successful development of a global campaign for Sprite and negotiated partnership and promotional agreements around the brand.

Adam is licensed to practice law in the states of New York and Connecticut, and is a member of the Sports Lawyers Association, the Committee on Sports Law of the New York City Bar Association, and the National Sports Marketing Network.

Paget also serves as the President of the Board of Directors of MVP Basketball Camp, a not for profit camp, and is a recent recipient of the Business Council of Westchester’s “Forty Under Forty” award.

Adam is an honors graduate of Union College, where he was four year member of the varsity soccer team.  Adam received his J.D. from the Benjamin N. Cardozo School of Law and was selected to the National Moot Court Honor Society.

Dan Fridgen

Dan is a tremendous addition to PuckAgency as he has a long legacy in hockey circles, both as a player and as the long-time head coach at Rensselaer Polytechnic Institute (RPI), where he is the school’s all time winningest coach.  Dan’s experience working with and developing young players, guiding players’ careers at every level, and playing in the National Hockey League is an invaluable asset to all of the players he works with.

A 1982 graduate of Colgate University, Fridgen had a brilliant career as a high-scoring left wing for the Raiders. During his four years with the Raiders, Fridgen broke 15 school records, including goals in a career (114), goals in a season (37) and points in a season (68). One record, a hat trick in four consecutive games as a junior, landed him on the pages of Sports Illustrated as part of the “Faces in the Crowd” section. He is a member of the Colgate Athletic Hall of Fame.

Fridgen signed a free agent contract with the Hartford Whalers of the National Hockey League after his senior season at Colgate. He played two years in the Whalers organization, splitting his time between Hartford in the NHL and the Binghamton Whalers of the American Hockey League.

Fridgen began his coaching career at Union College as an assistant to Charlie Morrison and later to Bruce Delventhal (1985-89). Well-respected, especially for his work ethic, he earned a reputation as one of the top recruiters in all of college hockey.
In 1994, Dan Fridgen was named the 11th head coach of the RPI men’s hockey program.  In Fridgen’s 12 seasons at RPI, the Engineers won at least 20 games five times, finished in the top three in the ECACHL four times and qualified for the league playoffs every season.  Eleven of his players have been chosen in the NHL Entry Draft and more than 30 former Engineers have gone on to play professional hockey.

Fridgen reached a tremendous milestone in 2004-05, becoming the school’s all-time leader in coaching wins when the Engineers defeated Mercyhurst, 5-0. He passed Mike Addesa, who coached RPI in the 1980s. Fridgen also led the team to its twenty-third consecutive post-season berth.

Fridgen was a familiar face around RPI hockey long before assuming the head coaching duties. Prior to his appointment he spent five years as an assistant coach to Buddy Powers. As the primary recruiter during that time, Fridgen helped build a program that won nearly 100 games, advanced to the ECACHL post-season tournament each year, the ECACHL Semi-Finals three times and the championship game twice.

A native of Arnprior, Ont., Dan and his wife, Kary, live in Troy, NY with their son, Corbin, 16, and daughter, Callan, who is eleven.

Strategic Partners

We have developed strategic relationships with a number of corporate entities that assist us in offering additional opportunities and services to our clients. These entities include, among others:

Brian Sherry

Brian has a great blend of hockey and business backgrounds, including significant coaching experience at the collegiate hockey level and a graduate degree in Sports Management.

Most recently, Brian served as the Associated Head hockey coach and Business Manager at Manhattanville College.  Brian played a significant role in budgeting for the athletic department, as well as recruiting for and developing the successful Valiants’ hockey program.

Prior to arriving at Manhattanville College, Sherry served as the Assistant hockey Coach and Recruiting Coordinator at the United States Military Academy at West Point.  At West Point, he coordinated all recruiting efforts for the Black Knight’s Division I hockey program.  In addition, he was responsible for developing and conducting recruiting presentations involving the details of West Point history, cadet life, military commitment, and the Black Knight’s hockey program.

Before coaching at West Point, Sherry was an assistant athletic director and associated head hockey coach at Becker College and spent a season as an assistant at Bentley University.

A native of Holt, Michigan, Sherry was a four-year letter winner at the University of Findlay, where he was a three-time member of the College Hockey America’s All-Academic team.

A veteran of two USA Hockey Select Festivals, Sherry has served as an instructor and coach at several hockey camps over the years, including the Pro Ambitions Hockey School, the Turcotte Stick Handling School, College Hockey symposium and the Findlay Hockey Camps.

Sherry graduated from Findlay with a bachelor’s degree in Marketing and Business Management in 2004 and has a Master of Sports Business Management in 2010.

Simon Goldberg

Simon Goldberg joined PuckAgency in 2009 after graduating from James Madison University in Harrisonburg, Virginia with a Degree in Sports Management and minor in Business Administration. During his time at James Madison University, Simon worked in a Division 1 athletic program. His involvement working with athletes and coaches, learning about compliance issues, and collegiate marketing, has provided Simon with a broad understanding of how an Athletic Department is run.

Simon also worked with Pro Sports Analytics, an industry leading hockey consulting firm that produces modernized and unique statistical analysis that enable teams to run their organizations in the most efficient and productive manner. Simon learned the “Moneyball” of hockey, providing him with a strong understanding of contract research, analysis, and the components of the Collective Bargaining Agreement.

Simon works with many of our North American and European clients, ranging from the European Leagues to Junior Levels to NHL players on day to day issues. He participates in athlete marketing, social media campaigns, and branding of our athletes and corporate clients.

Originally from Martha’s Vineyard, MA, Simon now lives in New York, NY

Andrew Rasero

Andrew joined PuckAgency in 2010 and is currently the Executive Assistant to President Jay Grossman and Office Manager of PuckAgency.  Andrew brings an enthusiastic approach and works closely with several clients on a variety of issues and needs.  Andrew also works with our marketing team to assist in the identification and negotiation of marketing, promotions, endorsement and licensing agreements.

Previously Andrew has worked and interned for The New York Mets, LeadDog Marketing Group, and The Skirball Center at New York University.   Andrew graduated with honors from New York University with a BS in Sports Management and Leisure Studies.

A Maine native, Andrew now resides in the Bronx, New York.