Puck Team

Jay Grossman

As President of PuckAgency (formerly SFX Hockey/The Marquee Group/Athletes and Artists) for the past thirty years, Jay Grossman has represented some of the most familiar names in the National Hockey League.

Jay’s involvement in the sport of ice hockey is deep seated (his sister, Leah, was born at Madison Square Garden during a New York Rangers’ playoff game) and he was highly active in the development of youth hockey on Long Island and in New York City during his high school years.

His NHL responsibilities commenced with his work as a video analyst for several teams including the New York Rangers, Edmonton Oilers, and Vancouver Canucks (under Coach Roger Neilson). After working under Rangers’ and 1980 U.S. Olympic Gold Medal winning coach Herb Brooks, Jay was retained to oversee the most prominent management company in the sport. In 2003, SFX Hockey was renamed PuckAgency, LLC.

Jay has represented such outstanding players as Stanley Cup, Conn Smythe, Calder Trophy and Norris Trophy winner, Brian Leetch; Sergei Zubov, a 2 time Stanley Cup winner and Olympic Gold Medalist, of the Dallas Stars; Ilya Kovalchuk, a 2002 Rookie of the Year Candidate and 2004 NHL leading goal scorer; Nikolai Khabibulin, an Olympic Gold and Bronze Medalist and Stanley Cup Champion; Alexei Zhamnov, an Olympic Gold, Silver and Bronze Medalist; Pekka Rinne, a Vezina finalist with the Nashville Predators along with hundreds of other professional athletes. Jay is often found traveling the globe in support, and in search of, the most prominent players in the game.

He has acted on behalf of hockey players from the United States, Canada, Sweden, Finland, Russia, Denmark and the Czech and Slovak Republics.

In addition to player representation, Jay is a founding partner of Wheels Up, Inc. and has taught as an adjunct professor at Western New England University in Springfield, MA.

Jay is an honors graduate of Union College, where he served as a player and graduate assistant hockey coach.
He received his J.D. from the Benjamin Cardozo School
of Law.

Jay has been involved in numerous charitable causes including the Leukemia Society of America, Ronald McDonald House, and Ice Hockey in Harlem.

Along with his wife, Nancy, an attorney, and their two children, Justin and Avery, the Grossman family resides in Chappaqua, New York.

Rick Komarow

Dan Fridgen

Dan is a tremendous addition to PuckAgency as he has a long legacy in hockey circles, both as a player and as the long-time head coach at Rensselaer Polytechnic Institute (RPI), where he is the school’s all time winningest coach.  Dan’s experience working with and developing young players, guiding players’ careers at every level, and playing in the National Hockey League is an invaluable asset to all of the players he works with.

A 1982 graduate of Colgate University, Fridgen had a brilliant career as a high-scoring left wing for the Raiders. During his four years with the Raiders, Fridgen broke 15 school records, including goals in a career (114), goals in a season (37) and points in a season (68). One record, a hat trick in four consecutive games as a junior, landed him on the pages of Sports Illustrated as part of the “Faces in the Crowd” section. He is a member of the Colgate Athletic Hall of Fame.

Fridgen signed a free agent contract with the Hartford Whalers of the National Hockey League after his senior season at Colgate. He played two years in the Whalers organization, splitting his time between Hartford in the NHL and the Binghamton Whalers of the American Hockey League.

Fridgen began his coaching career at Union College as an assistant to Charlie Morrison and later to Bruce Delventhal (1985-89). Well-respected, especially for his work ethic, he earned a reputation as one of the top recruiters in all of college hockey.
In 1994, Dan Fridgen was named the 11th head coach of the RPI men’s hockey program.  In Fridgen’s 12 seasons at RPI, the Engineers won at least 20 games five times, finished in the top three in the ECACHL four times and qualified for the league playoffs every season.  Eleven of his players have been chosen in the NHL Entry Draft and more than 30 former Engineers have gone on to play professional hockey.

Fridgen reached a tremendous milestone in 2004-05, becoming the school’s all-time leader in coaching wins when the Engineers defeated Mercyhurst, 5-0. He passed Mike Addesa, who coached RPI in the 1980s. Fridgen also led the team to its twenty-third consecutive post-season berth.

Fridgen was a familiar face around RPI hockey long before assuming the head coaching duties. Prior to his appointment he spent five years as an assistant coach to Buddy Powers. As the primary recruiter during that time, Fridgen helped build a program that won nearly 100 games, advanced to the ECACHL post-season tournament each year, the ECACHL Semi-Finals three times and the championship game twice.

A native of Arnprior, Ont., Dan and his wife, Kary, live in Troy, NY with their son, Corbin, 16, and daughter, Callan, who is eleven.

Strategic Partners

We have developed strategic relationships with a number of corporate entities that assist us in offering additional opportunities and services to our clients. These entities include, among others:


Sam Wood

Sam joined PuckAgency in 2012 and is currently the Executive Assistant to President, Jay Grossman, as well as serving the company in a Client Representative and Family Advising role.  Sam works closely with clients both on and off the ice, on issues including banking, immigration, insurance, travel, marketing, social media, equipment, off-ice training and contract negotiations.  He also oversees information technology, agency communication, research and development and office management.

Previously Sam has worked for The Philadelphia Flyers, and The Syracuse Crunch and the The San Jose SaberCats.   Sam is a graduate of Syracuse University with a BS in Sports Management and a minor in General Management.

Originally from Sunnyvale, CA, Sam currently resides in White Plains, NY.

Gerry Anderson

Gerry has been heavily involved in developing hockey players over the past 20 years. He has served as a coach at numerous levels ranging from youth through high school. Gerry also has worked intensively with young elite prospects through the Minnesota Blades and Minnesota Icemen hockey clubs.

Gerry is an honors graduate of the College of St. Scholastica, where he played four years of varsity hockey. He received his JD from the University of Minnesota Law School.

Originally from Duluth, MN, Gerry and his wife, Dana, live in Roseville, MN with their three children Sami, Joey, and Mikey.

Robbie Murden

Robbie joined Puck Agency in 2015 as an amateur scout.  He played in the OJHL for four years and amassed 215 points over his junior career. Currently, Robbie is a member of the varsity team at Hamilton College in Clinton, NY and was named to the NESCAC All-Conference team in 2015.  He is currently pursuing a double-concentration degree in Economics and Philosophy.

Robbie is responsible for scouting and recruiting prospects in Canada and the United States.  He has previously worked as a skills coach for young prospects and has assisted various junior programs to identify talent. Robbie is from Georgetown, Ontario and currently resides in New York.